

On 25 January 2012, the group made an appearance at the National Television Awards, and performed the En Vogue song " Don't Let Go (Love)". To promote the album, Little Mix embarked on their first headlining concert tour, the DNA Tour between January and February 2013. The album charted in the top 5 in eight countries, including number three in the UK, and at number four on the US Billboard 200 making Little Mix the first girl group since Danity Kane in 2006 to reach the top 5 with their debut album, as well as earning the highest debut Billboard chart position by a British girl group, breaking the record previously held by the Spice Girls' debut album Spice (1996). Two post-album singles were released: " Change Your Life" on 15 February 2013, and a remix of " How Ya Doin'?" featuring American rapper Missy Elliott was released on 15 April 2013 both songs reached the top 20 in the UK. The second single, " DNA", was released on 9 November 2012, peaking at number three in the UK. The album's lead single, " Wings", was released on 24 August 2012, reaching number one in the UK and Ireland as well as charting in Australia, New Zealand, Slovakia, Czech Republic, Hungary, Belgium, Canada and the US. Songs on the album were also co-written by members of other girl groups, including Nicola Roberts of Girls Aloud, Shaznay Lewis of All Saints and T-Boz of TLC. The album's lyrical content explores empowerment, relationships and heartbreak. Sonically, the album is primarily a mixture of pop and R&B records, with influences from dance-pop, pop rock and hip hop found on specific songs as well.

The album was co-written by Little Mix and they stated that they were involved in the development of the album as much as possible.

Throughout the recording process, Little Mix worked with several producers, including TMS, Future Cut, Steve Mac, Jarrad Rogers, Richard "Biff" Stannard, Ash Howes, Jon Levine, Xenomania, Fred Ball and Pegasus. The group began work recording the album in December 2011 and concluded in September 2012. It was released on 19 November 2012 in the United Kingdom via Syco Music. DNA is the debut studio album by English girl group Little Mix.
